Eat Natural re-brand

This is a reimagined concept of how Eat Natural could refresh their packaging for their bars. 

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Being a big fan of the product itself, I have always been unimpressed by the packaging and find it to be uninspiring and somewhat aged. I often pick up the bars in my work canteen and wonder how a first time buyer would be inspired to pick one up not knowing the quality of the bar itself first. 

I set out to bring the bars into 2025 and stand against other competitors - I did this with bolder and fresher colours, a simpler logo and newer fonts.