Benningtons Jam

This is a concept brand I have created to give me the chance to design a range of packaging and push myself to sharpen my skills in my spare time. 

I tried to create a modern, eye-catching design whilst still keeping the fundamental structure of 'old school' jam design and high-lighting it as a well-established company. 

I also wanted to communicate the hand-made feel to this product and using the handwritten style font to suggest each jam product was written on and signed off personally.