San Pellegrino rebrand

This is a concept I have created for a rebrand of San Pellegrino. 

I believe this brand, whilst being a great product, has not kept up with the modern trend set by other competitor brands which have now opted for the more retro and funky look in 2025. 

For this concept I wanted to keep the trademark blue of the brand but dramatically change the look to be more vintage feeling and also just have a fresh new feel that would stand strong on a shelf in a store. I also focussed on the balance, which I thought was unequal and messy on the previous brand style as referenced above.